The Top 10 Most Expensive Domains Ever Sold

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For developers and digital entrepreneurs, understanding the value of domain names can be pivotal in navigating the online landscape. From single-word domains to industry-specific phrases, the world of domain sales is a fascinating realm where prices can soar to astonishing heights. In this educational blog post, we’ll delve into the top 10 most expensive domains ever sold, shedding light on the history, significance, and staggering price tags behind these digital assets.

1. – $872 million

Topping the list is, a domain that fetched an astounding $872 million in 2020. This sale exemplifies the immense value of industry-specific keywords in the highly competitive world of online automotive marketplaces.

2. – $345 million

Securing a prominent position is, which was sold for a remarkable $345 million in 2007. This domain’s sale price reflects its status as a premier online destination for business-related information and services.

3. – $90 million

In 2005, made headlines with its staggering sale price of $90 million. This domain serves as a prime online platform for all things related to the vibrant city of Las Vegas, including tourism, entertainment, and hospitality.

4. – $49.7 million

Securing the fourth spot is, a domain that commanded an impressive $49.7 million in 2010. Acquired by Quinstreet, this domain highlights the significant demand for insurance-related services online.

5. – $35.6 million

Following closely behind is, which garnered an impressive $35.6 million in 2010. Similar to, this domain’s value lies in its direct relevance to the insurance industry, offering a prime online platform for insurance-related services and information.

6. – $35 million

Securing the sixth spot is, acquired by Expedia Group for $35 million in 2007. This domain’s significance lies in its appeal to the booming vacation rentals market, providing a memorable and relevant online destination for travelers seeking accommodation.

7. – $30.1 million

In 2012, was acquired by Nations Luxury Transportation for $30.1 million, emphasizing the allure of luxury and exclusivity associated with private air travel. The domain serves as a premier online hub for individuals seeking private aviation services and information.

8. – $30 million

Blockchain software company made headlines in 2019 with its $30 million acquisition of Serving as the home for’s blockchain-based social media platform, this domain highlights the growing intersection of blockchain technology and online communication.

9. – $13 million

One of the most controversial domain sales,, fetched $13 million in 2010. This domain’s broad appeal and undeniable interest in the adult entertainment industry contributed to its significant price tag.

10. – $11 million

InterActiveCorp made waves in 2001 with its $11 million acquisition of This early high-profile domain sale marked the importance of online travel booking platforms in the burgeoning e-commerce landscape.


The sale prices of these top 10 most expensive domains shed light on the immense value that domain names can hold in today’s digital economy. From niche-specific keywords to broad industry terms, these domains represent prime online real estate sought after by businesses and entrepreneurs. As the digital landscape continues to evolve, domain names will remain a valuable asset for establishing a strong online presence and reaching target audiences effectively.

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